geodemographics
/ˌdʒiːə(ʊ)ˌdɛməˈɡrafɪks/originally and chiefly Marketing
noun
With singular concord. The practice of obtaining and interpreting geodemographic statistics. Also (treated as plural): the statistics themselves.
Origin
1980s; earliest use found in The Hartford Courant. From geodemographic: see -ic.