unboxing
/ʌnˈbɒksɪŋ
/noun
An act or instance of removing a newly purchased product from its packaging and examining its features, typically when filmed and shared on a social media site: you might want to take a look at the first two videos: we’ve included an unboxing, so you’ll see how your smartphone would arrive [as modifier]: the unboxing video is around 15 minutes long...
- The Vietnamese site has a video of the product unboxing.
- We recommend you don't look if you want to have the full impact of your unboxing.
- Check out the full review, as well as some unboxing pics by hitting the link.