elevator pitch
noun informal, chiefly US
A succinct and persuasive sales pitch.Aside from the organisers, some young tech hopefuls were given 60 seconds to perform an ' elevator pitch ' for funding....
- Give me your 30 second elevator pitch to potential backers.
- Storan also presented a three-minute ' elevator pitch ' to potential funders at last week's First Tuesday networking event.
Origin
From the idea of having to impress a senior executive during a brief ride in a lift (elevator).
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