direct response
noun
A marketing strategy whereby an advertisement supplies a telephone number or other details, enabling a customer to order directly from the manufacturer or service provider concerned, rather than via a retailer; chiefly attributive.
Origin
1950s.
- fountained
- fountainhead
- fountain pen
- Fountain Valley
- four
- four-bagger
- four-ball
- four-by-four
- Four Cantons, Lake of the
- fourchette
- four-color
- Four Corners
- four-dimensional
- four-door
- Fourdrinier machine
- four-engined
- Fourex
- four-eyed
- four-eyed fish
- four-eyes
- four flush
- four-flusher
- fourfold
- four-four time
- four freedoms