public relations 
plural noun [also treated as singular]
1The professional maintenance of a favourable public image by a company or other organization or a famous person: public relations is often looked down on by the media [as modifier]: a public relations officer a public relations exercise...
- Previously she worked for Nampost as a senior manager for public relations and corporate affairs.
- Professional public relations companies have been hired to keep the image right.
- The public relations exercise attracted widespread media coverage for the airline at the time.
1.1The state of the relationship between a company or other organization or a famous person and the public: companies justify the cost in terms of improved public relations...
- Over the years, Iftar parties have also evolved as platforms to improve public relations.
- Well, in terms of public relations, it has not been a good week for the White House.
- I feel the police are missing a golden opportunity to create good public relations.