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单词 psychographics
释义

psychographics

/sʌɪkə(ʊ)ˈɡrafɪks /
plural noun [treated as singular]
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market....
  • Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.
  • Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.

Derivatives

psychographic

adjective ...
  • In every industry and every segment, Xers are shedding the psychographic and behavioral certainties that were supposed to define them.
  • Both companies are able to link behavioral, psychographic and spending data to media consumption.
  • While several publishers have found success in reaching women through psychographic segmentation, not all shared psychographic attitudes can support a magazine, says Merskin.
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更新时间:2024/11/11 13:47:39