misbrand
/ˌmɪsˈbrand/originally US
verb
[with object] (A) To brand (cattle or other stock) incorrectly, especially so as to disguise ownership. (b) Chiefly US Law. To label or describe (a product or commodity) incorrectly, misleadingly, or dishonestly.
Origin
Late 19th century; earliest use found in Nevada State Journal. From mis- + brand.