prima volta
/ˌpriːmə ˈvɒltə/Music
noun
An instruction indicating that the section of music marked is to be played on the first time through only, and not on the repeat.
Origin
Early 20th century; earliest use found in The New English Dictionary. Apparently from Italian prima volta (although this is apparently not recorded in dictionaries of Italian) from prima, feminine of primo first + volta turn.