creativity
/ˌkriːeɪˈtɪvɪti
/noun [mass noun]
The use of imagination or original ideas to create something; inventiveness: firms are keen to encourage creativity...
- We owe it to them to make sure they get a fair return for their creativity, flair and inspiration.
- Working in an office can suck out all of the energy and creativity in your system.
- Energising colours in the bedroom also inspire mental activity and creativity.
Synonyms
inventiveness, imagination, imaginativeness, innovation, innovativeness, originality, individuality;
artistry, expressiveness, inspiration, vision, creative power, creative talent, creative gift, creative skill, resourcefulness, ingenuity, enterprise