cost price 
noun
The price at which goods are or have been bought by a merchant or retailer.More obviously, of course, simple disagreement over margins can occur when retailers consider the cost price to be too high....
- They will have access to information like average weekly sales and order history as well as more detailed sales history, cost price and recommended retail price.
- Wine industry sources claimed that there are even larger mark-ups on house wines imported from abroad, on which some restaurants are suspected of charging up to seven times the cost price.