McLuhanism
/məˈkluːənɪz(ə)m/noun
The social ideas of McLuhan concerning the effects of mass media, especially the argument that it is the characteristics of a medium rather than the information it disseminates which influence and control society.
Origin
1960s; earliest use found in The Saturday Review. From the name of Herbert Marshall McLuhan, Canadian academic and popular writer on communications and society + -ism.