Definition of clicks and mortar in English:
clicks and mortar
nounˌklɪks ən ˈmɔːtəˌklɪks ən ˈmɔrdər
Used to refer to a traditional business that has expanded its activities to operate also on the Internet.
as modifier a clicks-and-mortar strategy
Compare with bricks and mortar
Example sentencesExamples
- ‘Banking today is more about clicks and mortar than bricks and mortar,’ he said.
- There will be a crossover between clicks and mortar.
- Patton encourages firms to form internal, but separate, Web teams to build their e-businesses, based on the experiences of three successful clicks and mortar companies.
- But she says the clicks and mortar model of opening some physical branches is ‘not something we are planning at the moment.’
- It's going to pay off from the marketing machine that retailers will build, including clicks and mortar as part of it.
- The clicks and mortar approach suits us because we already have a local infrastructure in place through our existing outlets.
- She is trading her clicks and mortar crown for a more traditional way to make money.
- I fundamentally believe that the clicks and mortar companies will win this war.
- Bricks and mortar banks are also adapting to a clicks and mortar future.
- Fund managers are not yet entirely persuaded that the clicks and mortar combination is a winner - in the case of Egg at any rate.
Definition of clicks and mortar in US English:
clicks and mortar
nounˌklɪks ən ˈmɔrdərˌkliks ən ˈmôrdər
Used to refer to a traditional business that has expanded its activities to operate also on the Internet.
as modifier a clicks-and-mortar strategy
Compare with bricks and mortar
Example sentencesExamples
- Fund managers are not yet entirely persuaded that the clicks and mortar combination is a winner - in the case of Egg at any rate.
- But she says the clicks and mortar model of opening some physical branches is ‘not something we are planning at the moment.’
- She is trading her clicks and mortar crown for a more traditional way to make money.
- ‘Banking today is more about clicks and mortar than bricks and mortar,’ he said.
- Bricks and mortar banks are also adapting to a clicks and mortar future.
- I fundamentally believe that the clicks and mortar companies will win this war.
- Patton encourages firms to form internal, but separate, Web teams to build their e-businesses, based on the experiences of three successful clicks and mortar companies.
- It's going to pay off from the marketing machine that retailers will build, including clicks and mortar as part of it.
- The clicks and mortar approach suits us because we already have a local infrastructure in place through our existing outlets.
- There will be a crossover between clicks and mortar.