Definition of shrinkflation in English:
shrinkflation
nounʃrɪŋkˈfleɪʃ(ə)nˌʃrɪŋkˈfleɪʃ(ə)n
mass nounBritish Reduction in the size or weight of retail products, especially items of packaged food, with no corresponding reduction in the retail price.
the Bank of England warned UK consumers to prepare for shrinkflation
chocolate lovers face smaller bars as shrinkflation takes hold
Origin
Early 21st century: blend of shrink and inflation.
Definition of shrinkflation in US English:
shrinkflation
nounˌSHriNGkˈflāSH(ə)nˌʃrɪŋkˈfleɪʃ(ə)n
British Reduction in the size or weight of retail products, especially items of packaged food, with no corresponding reduction in the retail price.
the Bank of England warned UK consumers to prepare for shrinkflation
chocolate lovers face smaller bars as shrinkflation takes hold
Origin
Early 21st century: blend of shrink and inflation.