1The unveiling of a new aircraft or spacecraft.

1. 1.1 The official launch or introduction of a new product or service.
   Example sentencesExamples

   • There was no mention of the slow roll-out of broadband services in the country.
   • The national roll-out will be completed by summer.
   • Shareholders can expect to see a continued roll-out of new product lines and distribution channels.
   • Consider the cost and results of a ‘hit and miss’ national roll-out as opposed to those of a narrowly focused launch targeted at the most likely consumer.
   • There is little reason to suspect that the roll-out of 3G services should be any less fraught.
   • Initial adopters tend to be technical people, but at the next level companies have to go through proper marketing and product roll-out.
   • They expected to replace existing copper or glass fibre cables and play a large part in the roll-out of digital services.
   • Today it announced it was delaying the roll-out of unbundled broadband services to residential customers until next year.
   • It is because cable companies aren't marketing it as aggressively as the roll-out of their higher-margin digital-TV services.
   • As we generate the roll-out of a portfolio of products over the next year, it will generate its own momentum.
   • However, he is critical of the slow roll-out of the service.
   • Real risk lies in the possibility that the current difficulties will be used to delay the roll-out.
   • But rivals are now beginning the roll-out of their own next generation services - albeit more tentatively.
   • Both companies have rowed back on plans for the roll-out of digital television services.
   • But it is the delays in the completion of critical technical projects that have significantly handicapped the time frame for the roll-out of services.
   • This has tended to hinder the roll-out and uptake of broadband services among the domestic and SME communities.
   • A detailed information booklet will be available to support the roll-out of the service.
   • There's been a good roll-out of e-government services and plenty of broadband fibre laid.
   • The public sector is doing everything it can and is very committed to the roll-out of services, but it is up to businesses now to do what they have to.
   • The roll-out of embedded products is expected to commence before the end of the current financial year.

2Aeronautics
The stage of an aircraft's landing during which it travels along the runway while losing speed.

3American Football
A play in which the quarterback runs toward the sideline before attempting to pass or advance.