| 释义 |
Definition of loss-leader in English: loss-leadernounˈlɒsˌliːdəˈlɔs ˌlidər A product sold at a loss to attract customers. Example sentencesExamples - In all these cases, the cheap loss-leaders are prominently publicized.
- In order to encourage ongoing patronage of a particular store, loss-leaders tend to be products that consumers buy frequently.
- They could sell bread at €10c a loaf as a loss-leader, just to get customers in the door.
- They use CDs as loss-leaders, selling below cost.
- As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
- To them, selling music is a loss-leader to help them sell consumer electronics.
- And I wanted to predict that one day telecom firms will offer one of their services for free as a loss-leader.
- Making use of cheaply available material, they provided a loss-leader service aimed at Europe as a whole rather than the UK.
- Supermarkets use bread as a loss-leader - prices are kept lower than the cost of production to attract customers.
- A spokesman says the loss-leader model isn't an option for the company.
- The supermarket uses this brand to hold the mass market with a small number of loss-leaders and without losing the middle to high end of the market.
- Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
- German shops aren't allowed to sell goods below cost, so the retailing giant can't use loss-leaders to lure shoppers - a favored tactic in the U.S. and Britain.
- He added: ‘For supermarkets, fuel can be a loss-leader and so it's part of their marketing strategy that they do this.’
- Coupons can also be a loss-leader that brings people into the store for the coupon price but allows you to possibly sell them other items that they may need at your regular price.
Synonyms publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem
Definition of loss-leader in US English: loss-leadernounˈlôs ˌlēdərˈlɔs ˌlidər A product sold at a loss to attract customers. Example sentencesExamples - To them, selling music is a loss-leader to help them sell consumer electronics.
- He added: ‘For supermarkets, fuel can be a loss-leader and so it's part of their marketing strategy that they do this.’
- German shops aren't allowed to sell goods below cost, so the retailing giant can't use loss-leaders to lure shoppers - a favored tactic in the U.S. and Britain.
- Coupons can also be a loss-leader that brings people into the store for the coupon price but allows you to possibly sell them other items that they may need at your regular price.
- The supermarket uses this brand to hold the mass market with a small number of loss-leaders and without losing the middle to high end of the market.
- As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
- In order to encourage ongoing patronage of a particular store, loss-leaders tend to be products that consumers buy frequently.
- And I wanted to predict that one day telecom firms will offer one of their services for free as a loss-leader.
- Supermarkets use bread as a loss-leader - prices are kept lower than the cost of production to attract customers.
- Making use of cheaply available material, they provided a loss-leader service aimed at Europe as a whole rather than the UK.
- A spokesman says the loss-leader model isn't an option for the company.
- In all these cases, the cheap loss-leaders are prominently publicized.
- They could sell bread at €10c a loaf as a loss-leader, just to get customers in the door.
- Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
- They use CDs as loss-leaders, selling below cost.
Synonyms publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem
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