A small, specialized market for a particular product or service.
the product is very much aimed at a niche market
Example sentencesExamples
- European cinema may be something of a niche market, unlikely to yield high returns.
- You may achieve a niche market, but I think what you want is a mainstream product with some substantial results.
- They specialize in niche markets where individuality is more important than mass production.
- Small growers are finding a viable niche market producing hot peppers.
- Horror is a great genre for beginning film directors because it is a niche market.
- We can do well in these new niche markets.
- Many producers like the idea of selling products to niche markets.
- I think the business will survive in select niche markets.
- The organic market, once a niche market, is gradually becoming more mainstream.
- Initially the new technology may have high costs associated with it and serve only small niche markets.