The marketing of generally similar products with minor variations that are used by consumers when making a choice.
Example sentencesExamples
- This merger represented two parallel enterprises with little real product differentiation.
- Traditionally, medical product companies have relied on product differentiation to achieve market position.
- The proliferation of flavor choices makes graphic product differentiation increasingly important.
- For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market.
- The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market.