| 释义 |
Definition of brand equity in English: brand equitynoun mass nounThe commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Example sentencesExamples - The higher your brand equity, the more your company is worth.
- Tactical campaigns - doing sales promotions to generate short-term sales - shouldn't be used to replace great brand equity.
- On one hand, dairies want to boost their own brand equity.
- We will continue to invest behind the strength of our brands and brand equity in Europe.
- Calculate the contribution of brand equity to the bottom line.
- The good news is there was enormous brand equity there.
- In addition to giving something back to the community, the program positively raises our brand equity.
- The long-term threat of incentives to brand equity is real, analysts say.
- For the long term, he examines brand equity.
- In summary, the underlying business in Europe is performing well and our brand equity remains strong.
- The most visible phenomenon of brand equity lies in the massively high resale values of companies that hold very popular brands.
- A buzzword now, brand equity will no doubt become a significant management tool in the near future.
- The goal of brand leadership is to build brand equities rather than simply manage brand images.
- Yet, at the end of the day, very little is understood about the sources of brand equity.
- The phenomenon of high brand equity results in a smoother ride for the company.
- Brand equity, however, couldn't do it alone.
- In his mind brand equity always creates a price premium.
- The cheese category arguably has one of the biggest chunks of brand equity to be found in the overall dairy category.
- The first approach to brand equity is to develop a figure for spend on the brand.
- This could actually undermine brand equity by nurturing a negative brand attitude.
Definition of brand equity in US English: brand equitynoun The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Example sentencesExamples - In addition to giving something back to the community, the program positively raises our brand equity.
- Brand equity, however, couldn't do it alone.
- Calculate the contribution of brand equity to the bottom line.
- The most visible phenomenon of brand equity lies in the massively high resale values of companies that hold very popular brands.
- Tactical campaigns - doing sales promotions to generate short-term sales - shouldn't be used to replace great brand equity.
- The long-term threat of incentives to brand equity is real, analysts say.
- On one hand, dairies want to boost their own brand equity.
- For the long term, he examines brand equity.
- The higher your brand equity, the more your company is worth.
- The cheese category arguably has one of the biggest chunks of brand equity to be found in the overall dairy category.
- In summary, the underlying business in Europe is performing well and our brand equity remains strong.
- In his mind brand equity always creates a price premium.
- This could actually undermine brand equity by nurturing a negative brand attitude.
- The phenomenon of high brand equity results in a smoother ride for the company.
- The first approach to brand equity is to develop a figure for spend on the brand.
- Yet, at the end of the day, very little is understood about the sources of brand equity.
- We will continue to invest behind the strength of our brands and brand equity in Europe.
- A buzzword now, brand equity will no doubt become a significant management tool in the near future.
- The good news is there was enormous brand equity there.
- The goal of brand leadership is to build brand equities rather than simply manage brand images.
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