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单词 inertia selling
释义

Definition of inertia selling in English:

inertia selling

noun
mass nounBritish
  • The sending of unsolicited goods to potential customers in the hope of making a sale.

    Example sentencesExamples
    • He was a victim of what the industry calls “inertia selling”: unless you specifically untick a box you automatically get travel insurance.
    • According to the OFT, signing up customers without their active consent (referred to as ‘inertia selling’) is a breach of the 1974 Consumer Credit Act.
    • The OFT ruled that this ‘inertia selling’ was a breach of the Consumer Credit Act, leading to a public rebuke for the company.
    • Inertia selling (also called negative marketing) is one of the worst marketing/selling practices ever and it has finally been banned locally. In short it is when you are subscribed to a service (usually a paid service) because you never indicated you didn't want to be.
 
 
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更新时间:2025/3/4 1:10:22