Definition of premiumize in English:
premiumize
(also premiumise)
verbˈpriːmɪəmʌɪzˈprimiəˌmaɪz
[with object]Attempt to make (a brand or product) appeal to consumers by emphasizing its superior quality and exclusivity.
the company was looking to premiumize its current portfolio of mass market brands
restaurants have premiumized their junk food offerings with gourmet versions of burgers and hot dogs
Definition of premiumize in US English:
premiumize
(also premiumise)
verbˈprēmēəˌmīzˈprimiəˌmaɪz
[with object]Attempt to make (a brand or product) appeal to consumers by emphasizing its superior quality and exclusivity.
the company was looking to premiumize its current portfolio of mass market brands
restaurants have premiumized their junk food offerings with gourmet versions of burgers and hot dogs