1Denoting financial securities carrying a low rate of interest relative to prevailing market rates and issued at a discount to their redemption value, thus mainly providing capital gain rather than income.

1. 1.1North American Heavily discounted; greatly reduced in price.
   deep-discount pricing has kept airfares affordable

   Example sentencesExamples

   • The positioning pulls Pall Mall away from deep-discount smokes and may attract price-sensitive consumers yearning for the taste of a full-priced brand.
   • The company this month increased the bonuses paid to retailers participating in its Everyday Low Pricing program for every product sold except on deep-discount brands, which got price cuts.
   • One of the twin giants could allow the other more shelf space and pay retailers more to stock their brands at the expense of smaller players like manufacturers of deep-discount brands.
   • Participating stores are required to stock the company's deep-discount cigarettes and price those packs below or on par with rivals.
   • Retailers have found that some deep-discount brands offer attractive margins compared with the big boys.
   • The share of deep-discount manufacturers fell 0.6% to 11.5%.
   • Still, the machinery that's used at Cobra isn't of the deep-discount variety.
   • Still the leader in deep-discount travel, Priceline has cut costs and is set to make consistent profits.