give away the store

give away the store

To pay or concede too much during a negotiation, exchange, or transaction. Focusing on environmental concerns, the congressional candidate has accused his opponent of giving away the store to corporate interests. You have to make your business attractively affordable, but you can't give away the store or you'll never turn a profit. I hope you didn't give away the store for that beat up old car.See also: away, give, store