direct marketing

n (Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels. Also called: direct selling

Thesaurus

Noun

direct marketing - marketing via a promotion delivered directly to the individual prospective customermarketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"

Translations

direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.