英语词汇“customer relationship management”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

　

单词	customer relationship management
释义	customer relationship management customer relationship management n (Industrial Relations & HR Terms) the practice of building a strong relationship between a business and its customers and potential customers. Abbreviation: CRM Customer Relationship Management Customer Relationship Management (business)(CRM, CIS, Customer Information Systems, CustomerInteraction Software, TERM, Technology Enabled RelationshipManager) Enterprise-wide software applications that allowcompanies to manage every aspect of their relationship with acustomer. The aim of these systems is to assist in buildinglasting customer relationships - to turn customer satisfactioninto customer loyalty. Customer information acquired from sales, marketing, customerservice, and support is captured and stored in a centraliseddatabase. The system may provide data-mining facilitiesthat support an opportunity management system. It may alsobe integrated with other systems such as accounting andmanufacturing for a truly enterprise-wide system withthousands of users. customer relationship management customer relationship management (CRM) a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management. AcronymsSeeCRM
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更新时间：2025/1/31 9:52:30