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单词 focus group
释义

focus group


focus group

n. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.

focus group

n (Marketing) a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

fo′cus group`


n. a representative group of people questioned together, usually in a controlled setting, about their opinions on issues of politics, product marketing, etc. [1975–80]

focus group

A group of people who are taken as representative of the larger population and whose opinions on various matters are studied by market researchers or political analysts.
Translations

focus group


focus group

(product)An event where market researchers meet (potential)users of a product to try to plan how to improve it.

focus group

a research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.

focus group


focus group

A group of people from a particular population who are asked by a trained facilitator their opinions and beliefs about a particular subject which is of interest to the population from which they were selected. The NHS uses focus groups to assess staff opinion on how a Trust is progressing towards achieving a particular goal (e.g., implementing the Improving Working Lives initiative).

fo·cus group

(fō'kŭs grūp) Small group of people gathered together for purpose of identifying and discussing points of view about topic; discussion led by facilitator from outside the group.

fo·cus group

(fō'kŭs grūp) Small group of people gathered together to identify and discuss points of view; discussion led by outside facilitator.
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