focus group
focus group
focus group
fo′cus group`
n.
单词 | focus group |
释义 | focus groupfocus groupfocus groupfo′cus group`n. focus groupfocus groupfocus group(product)focus groupa research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.focus groupfocus groupA group of people from a particular population who are asked by a trained facilitator their opinions and beliefs about a particular subject which is of interest to the population from which they were selected. The NHS uses focus groups to assess staff opinion on how a Trust is progressing towards achieving a particular goal (e.g., implementing the Improving Working Lives initiative).fo·cus group(fō'kŭs grūp)fo·cus group(fō'kŭs grūp) |
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