CRM

(geophysics) chemical remanent magnetization

CRM

(business)Customer Relationship Management.

CRM

(networking)Cisco Resource Manager.

CRM

(Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.

Sales force automation (SFA), which became available in the late 1980s, was the first component of CRM. SFA, call center and automated field service operations were on parallel tracks in the 1990s and began to merge with marketing in the late 1990s to become CRM. Like ERP, CRM is a very comprehensive system, and numerous packages provide myriad options.

According to Glen Petersen, author of "ROI: Building the CRM Business Case," the most successful CRM systems are found in organizations that realign their business model for profitability, not just redesign their information systems. See XRM, sales force automation and supply chain management.

The Business Case for CRM

Glen Petersen's "ROI: Building the CRM Business Case" (Xlibris, 2003, ISBN 1-4134-0110-4, www.xlibris.com) is a guide for CEOs who want to benefit from CRM. Its numerous examples and case studies give managers sharp insight into what creates success and what causes failures.

CRM

Acronym	Definition
CRM➣Customer Relationship Management
CRM➣Customer Relations Management
CRM➣Customer Relationship Marketing
CRM➣Client Relationship Management
CRM➣Crew Resource Management
CRM➣Chrome
CRM➣Cardiac Rhythm Management (pacemakers, defibrillators, cardiostimulators)
CRM➣Customer Resource Management
CRM➣Contact Relationship Management
CRM➣Carmel (Amtrak station code; Carmel, CA)
CRM➣Cultural Resource Management (National Park Service)
CRM➣Crisis Management
CRM➣Communication and Relationship Management
CRM➣Civil Rights Movement
CRM➣Conselho Regional de Medicina (Brazil Regional Council of Medicine)
CRM➣Community Relations Marketing
CRM➣Charles River Media (est. 1994; Florence, KY)
CRM➣Cause Related Marketing
CRM➣Certified Reference Material
CRM➣Certified Records Manager
CRM➣Cultural Resources Management
CRM➣Cockpit Resource Management
CRM➣Clinical Research Management
CRM➣Customer Risk Management (various businesses)
CRM➣Corporate Risk Management
CRM➣Centre de Recherche en Management (French: Center for Research in Management)
CRM➣Centre de Recherches Mathématiques (Canada)
CRM➣Common Risk Management (EU scheme)
CRM➣Construction Risk Management (various locations)
CRM➣Canadian Risk Management (Global Risk Management)
CRM➣Centre for Reproductive Medicine (various locations)
CRM➣Cisco Route Manager
CRM➣Computer Resource Management
CRM➣Compensating Resource Manager
CRM➣Cell Rate Margin
CRM➣Conceptual Reference Model
CRM➣Change-Request Management
CRM➣Control Room Management (Pipeline and Hazardous Materials Safety Administration)
CRM➣Colorado Rocky Mountain
CRM➣Coastal Resource Management
CRM➣Certified Risk Manager
CRM➣Culinary Restaurant Management (various schools)
CRM➣Common Reference Model
CRM➣Centre de Réadaptation de Mulhouse (French: Rehabilitation Center in Mulhouse; Mulhouse, France)
CRM➣Credit Risk Mitigation
CRM➣Customer Relationship Metrics (Sterling, VA)
CRM➣Coefficient de Réduction-Majoration (French: Coefficient Reduction-Increase; insurance)
CRM➣Composite Risk Management
CRM➣Centre de Recherches Métallurgiques (French: Center for Research in Metallurgy)
CRM➣Crumb Rubber Modifier (asphalt/paving)
CRM➣Clinical Risk Management
CRM➣Column Radiation Model
CRM➣Center for Regenerative Medicine
CRM➣Conseil de Recherches Médicales du Canada (Medical Research Council of Canada)
CRM➣Continuous Risk Management
CRM➣Challenge-Response Mechanism
CRM➣Connecticut River Museum (Essex, CT)
CRM➣Confocal Reflectance Microscopy
CRM➣Cold Rolling Mill (steel operations)
CRM➣College Relations and Marketing
CRM➣Citrus Rust Mite (pest)
CRM➣Credit and Risk Management
CRM➣Cloud-Resolving Model
CRM➣Center for Rehabilitation Medicine (various locations)
CRM➣Commodity Risk Management
CRM➣Camp and Retreat Ministries (various locations)
CRM➣Chair Rail Molding (furniture)
CRM➣Classical Regression Model
CRM➣Community Role Model (various locations)
CRM➣Compliant Records Management
CRM➣Courtesy Reply Mail
CRM➣Complaint and Response Mechanism (various organizations)
CRM➣Cross-Reactive Material
CRM➣Community Resource Mapping
CRM➣Cultural Resource Manager
CRM➣Chemical Remanent Magnetization
CRM➣Colorado Railroad Museum
CRM➣Club Rétro Macairois (French vehicle club)
CRM➣Cisco Resource Manager
CRM➣Cell Rate Margin (ATM)
CRM➣Consolidated Reference Model
CRM➣Controllable Regex Mutilator (anti-spam software)
CRM➣Crisis Response Management
CRM➣Canalith Repositioning Maneuver
CRM➣Computer Resources Management
CRM➣Center for Relationship Marketing
CRM➣Classement Rationnel Moderne (French: Modern Rational Classification)
CRM➣Coordinadora Revolucionaria de Masas
CRM➣China Reform Monitor (journal)
CRM➣Centre National Ressources Mercatique Vente (French: National Resource Center Marketing Works for Sale; educational device)
CRM➣Conception-Réalisations-Mécaniques (French: Conception-Realization-Mechanical)
CRM➣Citizens' Rights Movement (Israeli party)
CRM➣Complete Relationship Management
CRM➣Communication Resource Manager
CRM➣Collection Requirements Management
CRM➣Coral Ridge Ministries Media, Inc. (Ft. Lauderdale, FL)
CRM➣Chemical Review Manager
CRM➣Certificate Request Message
CRM➣Count Rate Meter
CRM➣Circuit Reservation Message
CRM➣Chromosome Region Maintenance
CRM➣Conflict Resolution Model
CRM➣Combat Readiness Medal
CRM➣Content Resource Management
CRM➣Customer Relational Marketing
CRM➣Clube de Raguebi de Macau (Portuguese: Macau Rugby Club; Macau, China)
CRM➣Chemical Release Module
CRM➣Crew Research Management
CRM➣Computer Resource Manager
CRM➣Comment Resolution Matrix
CRM➣Club Ricky Martin
CRM➣Creighton Method (birth control)
CRM➣Customer Return Material (stock tracking)
CRM➣Client Request Manager
CRM➣Camera Ready Material
CRM➣Comment Resolution Meeting
CRM➣Communications and Records Management
CRM➣Cisco Router Module
CRM➣Chief Radio Man
CRM➣Crisis Resource Manager
CRM➣Corporate Release Management
CRM➣Camera Ready Mechanical
CRM➣Certificate in Resource Management
CRM➣Collateral Release Mechanism
CRM➣Capacity Request Message
CRM➣Contract Requirements Matrix
CRM➣Closed Response Message (ITU-T)
CRM➣Cement Replacement Material
CRM➣Computer Reproducible Master
CRM➣Compliance Research and Measurement
CRM➣Corrosion Rate Monitoring

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CRM (cross-reacting material)

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