brand value

the money value attached to an established BRAND name by consumer goods companies. The valuation attached to a brand name reflects past advertising by the company to create public awareness of the brand and gives the brand a value to the company and to a potential takeover bidder. Valuation of brands and their incorporation in a company's accounts serves to create an INTANGIBLE FIXED ASSET. See GOODWILL.

brand value

the money value of an established BRAND name. The valuation of a brand reflects the BRAND LOYALTY of consumers towards it, built up by cumulative ADVERTISING. See TAKEOVER.

单词	brand value
释义	brand value brand value the money value attached to an established BRAND name by consumer goods companies. The valuation attached to a brand name reflects past advertising by the company to create public awareness of the brand and gives the brand a value to the company and to a potential takeover bidder. Valuation of brands and their incorporation in a company's accounts serves to create an INTANGIBLE FIXED ASSET. See GOODWILL. brand value the money value of an established BRAND name. The valuation of a brand reflects the BRAND LOYALTY of consumers towards it, built up by cumulative ADVERTISING. See TAKEOVER.
随便看	-fibred fibred fibre diameter coefficient of variation fibre disk array fibre distributed data interface fibre distributed digital interface fibre-fed multi-object spectrograph fibrefill fibre glass fibre-glass fibreglass fibre large area multi-element spectrograph fibre laser fibreless fibrelief fibrelike fibre-linked optical array telescope fibre metal laminate fibre metal laminates centre of competence fibre optic fibre-optic fibreoptic fibre optic break out tray fibre optic bus wave division multiplexing fibre optic cable