释义 |
brand leader
brand leader n (Commerce) marketing a product with the highest number of total sales within its category Brand Leader
Brand LeaderThe products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers. |