| 释义 |
brand awareness
brand awareness n (Marketing) marketing the extent to which consumers are aware of a particular product or service Brand Awareness
Brand AwarenessThe ability for a potential consumer to differentiate a brand name from other, similar products. For example, in the American South, carbonated soda pop is usually called Coke (referring to Coca-Cola), regardless of brand or flavor. This is an example of brand awareness because it shows the extent to which many Southerners automatically think of Coca-Cola when they think of soda pop. Building brand awareness is an important component of marketing, especially when products have very few aspects to distinguish themselves in terms of quality. |