| 释义 |
DictionarySeechurningchurn rate
churn rate(1) The percentage of customers who cancel their subscription service. The term often refers to cellphone contracts.
(2) The percentage of employees who leave the company during a certain time period. See churning.LegalSeeChurningChurn Rate
Churn RateThe rate at which customers terminate their relationships with a company over a given period of time. For example, if five customers in 50 discontinue their cable every month, the churn rate is 5%. The church rate contrasts with the growth rate, which, in this case, is defined as the number of new clients or customers. If a company is to grow, the growth rate must consistently exceed the churn rate. The churn rate is important in the telecommunications industry, where several companies operate in a geographical area and compete for customers. |