folk devils
folk devils
any stereotypical, ‘socially constructed’ cultural types identified as socially threatening by other members of society; e.g. in the 1960s, high-profile and newsworthy youth subcultures such as MODS AND ROCKERS.The ‘folk devil’ is a cultural type akin to the ‘hero’, the ‘villain’ or the ‘fool’. The term was developed by Cohen (Folk Devils and Moral Panics, 1973), who explored the phenomenon of Mods and Rockers and sought to show how social typing, or labelling, of ‘rule breakers’ occurs. Such people are labelled as ‘socially deviant’ and threatening, and all subsequent interpretation of their actions is in terms of the status to which they have been assigned. The study of folk devils and MORAL PANICS belongs to the wider study of the relations between the MASS MEDIA OF COMMUNICATION and the social construction of social problems. See also LABELLING THEORY, DEVIANCE, DEVIANCE AMPLIFICATION.