drive time


drive time

n.1. The time of day during which commuters go to and from work: interesting radio programming during drive time.2. The time it takes to drive a specified distance or route: a drive time of 11 hours between Kansas City and Denver.
drive′-time′ adj.

drive′ time`


n. the rush hour, when commuters listen to car radios: perceived as a source of increased ratings for programs and a consequent increase in advertising revenue. [1965–70]