astroturfing

as·tro·turf·ing

A5510725 (ăs′trō-tûr′fĭng)n. The practice of creating the appearance of grassroots support for a position, as by hiring bloggers to promote that position or establishing ostensibly independent advocacy groups.

[From AstroTurf.]

astroturfing

(ˈæstrəʊˌtɜːfɪŋ) n (Government, Politics & Diplomacy) a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event[C21: from Astroturf, the artificial grass, as this is artifical grassroots support] ˈastroˌturfer n

astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.

单词	astroturfing
释义	astroturfing as·tro·turf·ing A5510725 (ăs′trō-tûr′fĭng)n. The practice of creating the appearance of grassroots support for a position, as by hiring bloggers to promote that position or establishing ostensibly independent advocacy groups. [From AstroTurf.] astroturfing (ˈæstrəʊˌtɜːfɪŋ) n (Government, Politics & Diplomacy) a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event[C21: from Astroturf, the artificial grass, as this is artifical grassroots support] ˈastroˌturfer n astroturfing astroturfing Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
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