单词 | captive product pricing |
释义 | captive product pricingcaptive product pricingthe PRICING of a CAPTIVE PRODUCT. When a supplier's main product and captive product are unique (i.e. there is no interchangeability with competing products), the supplier may choose to charge a low price for the main product to encourage people to buy it, with the objective of thereafter making the bulk of his profits from continuing sales of captive products. |
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