January 1This great college football game was inaugurated in 1937 and pits the Southwest Conference champion against another nationally ranked team. The game is preceded by a music festival, an art contest, and a New Year's Eve parade of marching bands. CONTACTS: AT&T Cotton Bowl Classic P.O. Box 569420 Dallas, TX 75356 888-792-2695; fax: 214-634-7764 www.attcottonbowl.com SOURCES: AmerBkDays-2000, p. 12