| 单词 | core product-benefit |
| 释义 | core product-benefitcore product-benefitthe most important attribute of a product in the judgement of a particular buyer when considering the purchase of a PRODUCT. Thus one buyer of a motor-car might look specifically for style, another for comfort, and yet another for speed, so that each is seeking a different version of it. By identifying groups of consumers who are seeking the same core product-benefit, it is possible to undertake appropriate PRODUCT DIFFERENTIATION strategies. See CONJOINT ANALYSIS. |
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