| 释义 |
Benefit Segmentation Benefit SegmentationIn marketing, a strategy that divides potential customers into different groups based on the benefits they seek to derive from products. For example, benefit segmentation may divide customers into those who look primarily for short-term fun in their purchases, and those who are after long-term advantage. Behavior segmentation is most useful when a product is likely to appeal to persons in a specific niche. It is a form of market segmentation. |