since the beginning of time

since the beginning of time

As long as anyone can remember. This hyperbolic phrase, also put as from the beginning of time, dates from the 1600s. The Daily Telegraph had it on January 19, 1978: “Best of all is Mr. Ward’s pithy dismissal of the sort of supernatural pseudery that has enthralled the credulous since the beginning of time.” See also from time immemorial.See also: beginning, of, since, time