planned obsolescence

the deliberate introduction of regular changes in the design of consumer products with the aim of creating new demand by making earlier versions of a product appear outmoded. The fact that many products are no longer built to last, and often cannot be repaired, is sometimes seen as a further part of the same process. As well as being a way of improving the commercial returns of individual firms, the technique has been seen by some as a valuable way of keeping the overall capitalist economy buoyant. For others (e.g. Packard, 1957) such artificially built-in obsolescence is socially wasteful, and manipulates consumer need. Nowadays it is also seen as environmentally shortsighted, contributing to the depletion of resources and environmental pollution.

单词	planned obsolescence
释义	planned obsolescence planned obsolescence n the policy of deliberately limiting the life of a product in order to encourage the purchaser to replace it. Also called: built-in obsolescence planned obsolescence planned obsolescence the deliberate introduction of regular changes in the design of consumer products with the aim of creating new demand by making earlier versions of a product appear outmoded. The fact that many products are no longer built to last, and often cannot be repaired, is sometimes seen as a further part of the same process. As well as being a way of improving the commercial returns of individual firms, the technique has been seen by some as a valuable way of keeping the overall capitalist economy buoyant. For others (e.g. Packard, 1957) such artificially built-in obsolescence is socially wasteful, and manipulates consumer need. Nowadays it is also seen as environmentally shortsighted, contributing to the depletion of resources and environmental pollution.
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