retail investor
Retail Investor
retail investor
Retail investor.
Retail investor refers to an individual who buys and sells securities for his or her own account through a traditional or online brokerage firm.
While some retail investors hold portfolios worth millions of dollars and others own just a few securities, they are different from institutional investors, such as pension funds, money managers, or financial services companies, who have discretionary control over at least $100 million in securities.