Resor, Stanley

Resor, Stanley (Burnet)

(1879–1962) advertising executive; born in Cincinnati, Ohio. He joined the J. Walter Thompson advertising agency in 1908. Soon buying out its founder, as president and chairman (1916–61) he built it into the world's largest advertising agency, renowned for its use of scientific market research and insistence on sales results. In 1917 he married Helen Lansdowne Resor (?1887–1964), a copywriter and pioneer of testimonial advertising who was a vice-president and director of J. Walter Thompson for more than 40 years.

单词	resor, stanley
释义	Resor, Stanley Resor, Stanley (Burnet) (1879–1962) advertising executive; born in Cincinnati, Ohio. He joined the J. Walter Thompson advertising agency in 1908. Soon buying out its founder, as president and chairman (1916–61) he built it into the world's largest advertising agency, renowned for its use of scientific market research and insistence on sales results. In 1917 he married Helen Lansdowne Resor (?1887–1964), a copywriter and pioneer of testimonial advertising who was a vice-president and director of J. Walter Thompson for more than 40 years.
随便看	autographism autograph musical quotation signed autographs autography autogravure autogrp autoguide autoguider autogynephile autogynephilia autogyration auto-gyro autogyro autogyros autohaemagglutination autohaemolysin autohaemolysis autohaemotherapy auto harp auto-harp autoharp autoharps autoheader autohemagglutination autohemagglutinin