academic detailing


Academic Detailing

The provision of information about a drug or therapy by a knowledgeable person who visits clinicians, discusses drug recommendations and/or local barriers to change and potential innovation methods to overcome these, answers questions and leaves behind relevant learning materials.

academic detailing

Therapeutics The use of educational 'props' by pharmaceutical companies and representatives–drug 'reps' to improve drug prescribing practices. Cf Detailing.