survey method

a social science research technique using QUESTIONNAIRES and their analysis using various QUANTITATIVE and statistical techniques (see also SOCIAL SURVEY). In sociology the survey method is used for two main reasons:

to describe a population and examine its principal characteristics, e.g. age, sex occupation, attitudes, etc.; and
to test HYPOTHESES and examine the relationship between VARIABLES.

The main problems with the survey method include:

the technique is non-experimental, i.e. the researcher cannot usually control the conditions under which the research is conducted;
researchers have to rely upon what RESPONDENTS tell them unless they are able to verify their findings with direct observations;
the technique is atomistic, i.e. it examines individuals rather than whole communities.

Nevertheless, the survey method does have much to recommend it. It provides a cheap and relatively easy way to obtain a considerable amount of simply quantifiable data, which can be used to test and verify sociological hypotheses and identify further areas of research.

单词	survey method
释义	survey method survey method a social science research technique using QUESTIONNAIRES and their analysis using various QUANTITATIVE and statistical techniques (see also SOCIAL SURVEY). In sociology the survey method is used for two main reasons: to describe a population and examine its principal characteristics, e.g. age, sex occupation, attitudes, etc.; and to test HYPOTHESES and examine the relationship between VARIABLES. The main problems with the survey method include: the technique is non-experimental, i.e. the researcher cannot usually control the conditions under which the research is conducted; researchers have to rely upon what RESPONDENTS tell them unless they are able to verify their findings with direct observations; the technique is atomistic, i.e. it examines individuals rather than whole communities. Nevertheless, the survey method does have much to recommend it. It provides a cheap and relatively easy way to obtain a considerable amount of simply quantifiable data, which can be used to test and verify sociological hypotheses and identify further areas of research.
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