sales force automation


Sales Force Automation

(business)(Sales Automation, SFA, SFFA, Sales & Field ForceAutomation) Software to support sales reps. The softwaregives sales representitives access to contacts, appointmentsand e-mail. It is likely to be integrated with Customer Relationship Management systems and Opportunity Management Systems.

sales force automation

Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. When sales functions are integrated with marketing and customer service, it is known as "customer relationship management" (see CRM).