sold on someone or something

sold on (something)

Totally confident in or convinced of someone's or something's viability, veracity, appropriateness, skill, etc. I don't know, this plan still sounds pretty risky to me—I'm not sold on it yet. After seeing the presentation, I'm sold on this investment—let's go for it! A: "What do you think about the new quarterback?" B: "He's someone who's supposed to be the best in the league, but I'm not sold on him yet."See also: on, sold

sold on someone or something

mod. convinced of the value of someone or something. The crowd was sold on Gary. Nothing he had done or could do would cool their enthusiasm. See also: on, sold, someone, something