| 释义 |
problem child
problem child1. A child who is prone to wild or disobedient behavior. I know it's hard to believe now that he's a successful lawyer, but Timmy was a total problem child and constantly got into trouble! Debbie just keeps misbehaving no matter what we do—do you have any suggestions for dealing with a problem child?2. One aspect of a company that is not performing as well as others. At this point, our retail store has become such a problem child that management is probably going to close it down before it bankrupts us.3. A product that requires a lot of attention and funding in order to be successful. I know you all see this book as a problem child, but I really do think that it can a bestseller with the right marketing approach.See also: child, problemproblem child
Problem ChildIn growth share matrices, the quadrant representing companies, especially subsidies, that require large cash injections but have low market shares, and therefore usually operate at a loss or with little profit. These companies are normally growing rapidly (hence the need for cash) but represent new markets, products, or brands. Problem children represent an initial stage in growth share matrices; they have the potential to become stars or cash cows, but also to become dogs, depending on how the relevant markets grow. Analysts carefully evaluate problem children to determine whether or not they should be divested. A problem child is also called a question mark. See also: Marketing, Portfolio analysis.problem child see BOSTON MATRIX. |