单词 | penetration price |
释义 | penetration pricepenetration pricea pricing policy that involves charging a comparatively low PRICE for a product in order to secure growing sales and a high market share. This policy will be adopted by a firm where consumers are expected to be price sensitive, that is, demand is price elastic. See PRICE-ELASTICITY OF DEMAND, PRODUCT LIFE CYCLE, SKIMMING PRICE. |
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