| 释义 |
bait and switch
bait and switchn.1. A fraudulent advertising claim or sales offer for a product or service that is not available or not for sale at the stated price, made with the intention of luring customers who are then offered something else or forced to spend more money to get the same thing.2. A deception based on a false claim or enticement that proves to be disappointing.bait′ and switch′
n. the practice of attracting customers to a store with bargain prices, then attempting to sell them higher-priced items. Thesaurus| Noun | 1. | bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive productmarketing, merchandising, selling - the exchange of goods for an agreed sum of money |
bait and switch
bait and switch1. A deceptive sales practice in which a store attracts customers by advertising low prices for products that are not available or are of poor quality, so that customers buy more expensive items instead. A: "Why did you buy such an expensive blender? What happened to the one that was on sale?" B: "That one is sold out and won't be available for months—the store pulled a real bait and switch."2. Any deceptive practice in which the information initially presented is found to be untrue. I thought my favorite band was playing at this club tonight, but it turned out to be a bait and switch—it's just a cover band.See also: and, bait, switchbait and switchFig. a deceptive merchandising practice where one product is advertised at a low price to get people's attention [the bait], but pressure is applied to get the customer to purchase a more expensive item. Walter described how the store used bait and switch, since they never seemed to have in stock the bargains that they advertised. Wilbur accused the merchant of bait and switch practices and stalked out of the store.See also: and, bait, switchbait and switchA deceptive commercial practice in which customers are induced to visit a store by an advertised sale item and then are told that it is out of stock or that it is far inferior to some more expensive item. For example, I won't buy a car from this outfit; they're notorious for their bait and switch tactics. The verb to bait has meant to supply a hook or trap with a morsel of food so as to attract a fish or animal since about 1300; the verb to switch has meant to change, alter, or transfer from one thing to another since the 1890s. The pairing of the two, however, dates only from the 1920s, although the practice is surely much older. It is called switch-selling in Britain. See also: and, bait, switchbait and switch AMERICANBait and switch is a method of attracting customers by making a good offer, but then the customer is sold something of lower quality. The live performances were not shown often, and no doubt some viewers considered it a bait and switch. The bar really sells 11 dishes for the advertised price at lunch. There's no bait and switch here.See also: and, bait, switchBait and Switch
Bait and SwitchA deceptive sales technique that involves advertising a low-priced item to attract customers to a store, then persuading them to buy more expensive goods by failing to have a sufficient supply of the advertised item on hand or by disparaging its quality. This practice is illegal in many states under their Consumer Protection laws. bait and switchn. a dishonest sales practice in which a business advertises a bargain price for an item in order to draw customers into the store and then tells the prospective buyer that the advertised item is of poor quality or no longer available and attempts to switch the customer to a more expensive product. Electronic items such as stereos, televisions, telephones are favorites, but there are also loan interest rates which turn out to be only for short term or low maximums, and then the switch is to a more expensive loan. In most states this practice is a crime and can also be the basis for a personal lawsuit if damages can be proved. The business using "bait and switch" is an apt target for a class action since there are many customers but each transaction scarcely warrants the costs of a suit alone. FinancialSeeBait and Switch PricingAcronymsSeeB&Sbait and switch
Words related to bait and switchnoun a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive productRelated Words- marketing
- merchandising
- selling
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