selling costs

selling costs

the expenditures incurred by suppliers in creating and sustaining a demand for their products. Selling costs include ADVERTISING expenditures; packaging and styling; salaries, commissions and travelling expenses of sales personnel; and the cost of shops and showrooms. See also PROMOTIONAL MIX, PRODUCT DIFFERENTIATION, OVERHEADS.

selling costs

the expenditures incurred by suppliers in creating and sustaining a demand for their products. Selling costs include ADVERTISING expenditures, packaging and styling, salaries, commissions and travelling expenses of sales personnel, and the cost of shops and showrooms. See also PRODUCT DIFFERENTIATION, DISTRIBUTIVE EFFICIENCY.