questionnaire
ques·tion·naire
Q0027700 (kwĕs′chə-nâr′)questionnaire
(ˌkwɛstʃəˈnɛə; ˌkɛs-)ques•tion•naire
(ˌkwɛs tʃəˈnɛər)n.
Noun | 1. | questionnaire - a form containing a set of questions; submitted to people to gain statistical information |
单词 | questionnaire | |||
释义 | questionnaireques·tion·naireQ0027700 (kwĕs′chə-nâr′)questionnaire(ˌkwɛstʃəˈnɛə; ˌkɛs-)ques•tion•naire(ˌkwɛs tʃəˈnɛər)n.
questionnairequestion(ˈkwestʃən) nounquestionnaire→ 问卷zhCNquestionnairequestionnairea form containing questions to be administered to a number of people mainly in order to obtain information and record opinions.Social scientists use questionnaires to:
A number of problems exist in writing questions for questionnaires. Firstly, in wording the questions, care must be taken to try to ensure that the meaning which each respondent attaches to each question is the same. This means that when the questions are being written this should be done in relation to the target groups under study (see also PILOT STUDY). For example, in undertaking research with children the words used should be kept as simple as possible and long words avoided (e.g. ‘job’ rather than ‘occupation’, ‘mum’ rather than ‘mother’, etc.). A second problem is that of whether to use unstructured (open-ended) or structured (closed, or pre-coded) questions (see UNSTRUCTURED DATA and STRUCTURED CODING). The choice of which of these types of questions to use depends on the nature of the research topic and the means of administration. Where a relatively unexplored topic is being examined, open-ended questions might be preferred since the researcher may have little idea as to the range of possible replies. The same is often true where the questionnaire is being administered orally, since this enables the researcher to probe the replies given by respondents. Conversely, where postal or mail questionnaires are being used, precoded questions are generally preferred as this simplifies completion. A third problem concerns the sequence of the questions on the questionnaire. Generally, the questions should follow logically on from one another and they should be arranged in such a way that the order of the questions has as little effect as possible on how respondents answer subsequent questions. For example, when examining people's attitudes towards abortion a general question on whether abortion should be prohibited might be best placed before questions on possible reform of the abortion law. Finally, personal questions about age, sex, occupation and income, and possibly embarrassing questions should be placed at the end of the questionnaire. Questionnaires can be administered in a number of ways:
questionnaireques·tion·naire(kwes'chŭn-ār'), Avoid the misspelling questionaire.questionnaireEBMA group of questions or items shown to a subject, patient or respondent in a clinical trial, to obtain responses related to the research questions. ques·tion·naire(kwes'chŭn-ār')Patient discussion about questionnaireQ. What is cage questionnaire in screening of alcoholism and how effective is it? questionnaireQuestionnairequestionnairea structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire. The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE. See QNR questionnaire
Synonyms for questionnaire
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